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A website is for your potential client, your repeat business and an inexpensive way to communicate with your current clients. Your client may want to know your location, your fax number or your email address. They may need to know about parking, transit or handicap accessibility. A potential client may want to read about your services. They may want to do some comparative shopping before contacting you or making a commitment. Most importantly, they want to do it in the privacy of their own homes, on their own terms, and they want that information NOW.
For whatever reason your client uses your web site, it is imperative that he obtain the information when he wants it, not 9-5 Monday to Friday. With a web site you can provide personalized service to your clients with answers to questions 24 hours a day, everyday, all without answering the phone or hiring additional staff. Less time is spent explaining products or service details.
With an e-mail link, people can contact you anytime it is convenient for them and you can respond anytime that is convenient for you. Your client's have a sense of security knowing that you are available 24 hours a day.
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Blogs, Website and Touch Down Pages The main difference between the blogs and websites is that blogs tend to be a lot more dynamic than websites. Blogs are updated on a regular basis with posts or entries that usually contain date/time stamps. Websites, on the other hand, are designed to be static. So, there is no need to update regularly and/or to add the date/time of update. Also, websites are updated with pages rather than posts or entries. A Touch Down page is a landing page for your domain name. If you have a Touch Down page, when someone types your name into the search engine your page will appear. No one uses a phone book anymore so in addition to new customers, old customers will also use the search box to contact you. You need to be there. Whether you choose a Blog, a Website or simply a Touch Down Page, the end result is the same - you have an internet presence.
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